Want to see some cool numbers? Apparently, a quarter of Costco’s annual sales are now coming from its Kirkland product lines, which was first put on store shelves in 1995. Since then, Costco is continually growing its list of Kirkland Signature products, today reaching 364 individual items, as Costco’s website shows.

If you’re not so sure about store-branded items, you shouldn’t feel this way about Kirkland Signature. Many are manufactured by top national and regional companies, such as Duracell, which actually makes Kirkland batteries one of the top choices.

You’ll find at Costco tons of Kirkland Signature products, and to clear the air, even more, we’ve made a list of the best products for you to try.